And when it goes on air, it’s going to tell us how much it’s worth. Our buyers are going to have to do that and then all this product is going to go on air. And truthfully, we had to do that ourselves to figure out how we would price it. And we think about the budget and the cast and all the different components of what makes this film a film. We look at these films and we look at their performance on our service. “Ultimately the market is going to tell us how much it’s worth. “How do you price a movie like ‘The Tomorrow War,’ which probably should perform like a couple $100 million title? How do we price that? Because it wasn’t ever theatrically released,” he said. Meanwhile, Ottinger also noted that there’s a challenge in determining the value of titles that weren’t measured by traditional box office or Nielsen ratings metrics. Amazon wasn’t that broadly distributed at that point.” I think most of the international audience probably hasn’t seen it. That’s a pretty long time ago now,” he noted. Ottinger said Amazon MGM is also touting some of its off-platform offerings as almost first-run content, since some of the earlier fare wasn’t seen by large audiences. But our goal, in terms of the strike, is we want to resolve it and in an equitable fashion, get everybody back to work as quickly as possible.” We’re going to start to learn over time what that looks like. “I think the best thing I can say on the topic of what’s the longtail worth or something like that is, we’re figuring that out ourselves right now. “To be frank, I’m the distribution guy, and I am so looking forward into just getting to market that, it’s hard for me to really have a strong opinion on it,” Ottinger said. Coincidentally, the issue of long-term residuals from streaming content is at the heart of the current writers strike. The goal, of course, is to generate more revenue from the Amazon product by adding it to MGM’s pre-existing distribution business. We want to make sure they’re going into the right environment.” It’s more of a pay television type show… We’re going to be super careful about where shows end up. Maisel.’ That show is not probably a primetime, free-to-air network show. “We’ve been thinking a lot about a title like ‘Mrs. “We really are looking at the product mix that we’re bringing to market is broad and diverse and some of these titles are going to work really well in free to air, and others are going to work better in more subscription type environments, pay television, basic cable,” he said. That includes potentially selling Amazon originals in syndication, and free and basic cable TV, as well as AVOD (ad-supported video on demand) and even SVOD (subscription video on demand) and pay TV distribution. Screenings marketplace, will include a variety of new windows, Ottinger said. The effort, which kicks off in a big way later this month at the L.A. It’s not clear to me that it was ever a strategy at Amazon,” he said.īut this is still a much more expanded effort now for those Amazon titles. “This concept of warehousing product in these big vertical SVOD services, that’s definitely been a strategy for some folks. Ottinger points out that Amazon has always done some off-platform distribution - “Manchester by the Sea,” for example, was widely shown in theaters, while some TV titles have already been sold in international territories. “With the integration of MGM, we wanted to take advantage of the existing team to expand our business in ways that will greatly benefit our customers around the world,” Salke said in a statement. Maisel.” That library will be sold by Ottinger and his team in tandem with MGM’s catalog of more than 4,000 film titles and 17,000 TV episodes, including film franchises like James Bond, “Rocky” and “Creed,” as well as series “The Handmaid’s Tale,” “Vikings,” “Fargo” and MGM+’s upcoming “Hotel Cocaine.” Amazon Original film titles set to be distributed include “7500,” “All the Old Knives,” “Bliss,” “Borat Subsequent Moviefilm,” “Coming 2 America,” “I Want You Back,” “The Tender Bar,” “The Tomorrow War,” “The Voyeurs” and “Without Remorse.” TV titles include “Goliath,” “Hunters” and “The Marvelous Mrs.
0 Comments
Leave a Reply. |